Tracey Seipel
Meet Our Founder
Tracey Seipel is a globally recognised naturopath, medical herbalist, clinical nutritionist, and experienced formulator with over 35 years specialising in women’s health, urinary care, and healthy ageing. As the Founder and CEO of Seipel Group Pty Ltd, Tracey has built a legacy of evidence led, practitioner-quality natural health solutions.
A Global Pioneer in Bladder Control
Tracey is widely recognised as the first globally to open the bladder control category through her flagship Urox® Formulation. Her innovation and commitment to advancing natural bladder care have earned her multiple international awards, including:
- USA Nutrition Business Journal Award
- NutraIngredients Awards (Europe & USA)
- Telstra Championing Health Award
- Queensland Export Award – Women in International Business
Fast Forward 35 Years
With her latest achievement in the 2026 International Women’s Entrepreneurial Challenge (IWEC), Tracey continues to push boundaries in women’s health and urinary care.
Today, Urox® is the globally recognised leader in effective herbal bladder
control—patented and sold in more than 10 countries. Urox is clinically proven to improve symptoms of overactive bladder, including incontinence.
Expanding Beyond Bladder Control
Over the years, Seipel Health has expanded our research and developed products for a wide range of needs, including support for UTI symptoms, cystitis, children bedwetting, male prostate and bladder control, perimenopause, menopause, male andropause, libido, energy and healthy aging. I am dedicated to make practitioner-quality products accessible to everyone to ensure you live your biggest and best life.
At Seipel Health, our Team Mission is to Help you all Live Life Better.
Tracey Seipel
Achievements & Awards
